Social Media Audit
Use this evidence-based, transparent prompt system to generate actionable social media strategy analyses for any organization.
Start with data gathering, then run the prompt below for a 10/10 audit.
Step 1: Data Gathering
- Collect your public social profile URLs (Instagram, TikTok, LinkedIn, Twitter/X, Facebook, Website).
- For best results, export or manually record up to 50 of your most recent posts per platform, including:
- Post URL
- Date
- Caption (excerpt)
- Likes, Comments, Shares
- Content Type (e.g., Story, Reel, Event, CTA)
- Optional: Use a CSV template for bulk data (recommended for 20+ posts).
- Note any platforms/accounts that are not accessible or do not exist.
Transparency Reminder: Only analyze posts you can access. Always cite URLs and state the exact number of posts reviewed.
Step 2: Social Media Audit Prompt
Act as a certified social media auditor for [ORGANIZATION NAME]. Use only the provided post data and public URLs—do not hallucinate or infer data.
DATA GATHERING:
• Instagram profile: [Insert URL]
• TikTok: [Insert URL or “not found”]
• LinkedIn: [Insert URL or “not found”]
• Twitter/X: [Insert URL or “not found”]
• Facebook: [Insert URL or “not found”]
• Website: [Insert URL]
• Number of posts analyzed per platform: Instagram ([X]), TikTok ([X]), LinkedIn ([X]), Twitter/X ([X]), Facebook ([X])
• If using a CSV, include: Post URL, Date, Caption, Likes, Comments, Shares, Content Type
ANALYSIS REQUEST:
1. Core Performance Metrics Assessment
• Engagement Quality Score (comments-to-likes ratio, save/share rates if available)
• Community Velocity Indicators (UGC frequency, retention rates)
• Mission-Impact Amplification (conversion rates, demographic reach)
2. Content Strategy Evaluation
• Content pillar effectiveness (breakdown by type)
• Platform-specific optimization opportunities
• Authentic voice development assessment
3. Growth Acceleration Recommendations
• Collaborative content opportunities
• Algorithm-resistant engagement tactics
• Community-first growth strategies
4. Predictive Success Framework
• Early growth signal identification
• Scaling indicator benchmarks
• Sustainable growth pattern recognition
DELIVERABLES:
• Platform-by-platform assessment with specific metrics
• Top-performing posts and content themes
• 90-day implementation roadmap
• Source documentation table (URL, date, content type, metrics)
• Gaps and opportunities
Transparency: State the exact number of posts and URLs analyzed. Note any inaccessible platforms. Do not fabricate data.
DATA GATHERING:
• Instagram profile: [Insert URL]
• TikTok: [Insert URL or “not found”]
• LinkedIn: [Insert URL or “not found”]
• Twitter/X: [Insert URL or “not found”]
• Facebook: [Insert URL or “not found”]
• Website: [Insert URL]
• Number of posts analyzed per platform: Instagram ([X]), TikTok ([X]), LinkedIn ([X]), Twitter/X ([X]), Facebook ([X])
• If using a CSV, include: Post URL, Date, Caption, Likes, Comments, Shares, Content Type
ANALYSIS REQUEST:
1. Core Performance Metrics Assessment
• Engagement Quality Score (comments-to-likes ratio, save/share rates if available)
• Community Velocity Indicators (UGC frequency, retention rates)
• Mission-Impact Amplification (conversion rates, demographic reach)
2. Content Strategy Evaluation
• Content pillar effectiveness (breakdown by type)
• Platform-specific optimization opportunities
• Authentic voice development assessment
3. Growth Acceleration Recommendations
• Collaborative content opportunities
• Algorithm-resistant engagement tactics
• Community-first growth strategies
4. Predictive Success Framework
• Early growth signal identification
• Scaling indicator benchmarks
• Sustainable growth pattern recognition
DELIVERABLES:
• Platform-by-platform assessment with specific metrics
• Top-performing posts and content themes
• 90-day implementation roadmap
• Source documentation table (URL, date, content type, metrics)
• Gaps and opportunities
Transparency: State the exact number of posts and URLs analyzed. Note any inaccessible platforms. Do not fabricate data.
Step 3: Execution & Success Tips
- Paste the prompt above into your preferred AI tool (e.g., Claude, Perplexity, ChatGPT).
- Attach your data or paste your post table/CSV as input.
- Review the output for actionable insights and clear next steps.
Pro Tip: Run this audit quarterly and track changes over time for sustainable, community-driven growth.