Social Media Audit using AI

Social Media Audit using AI

Use this evidence-based prompt system to generate a complete, actionable social media strategy audit for any organization. Start with data gathering, then run the prompt below for a thorough audit.

Step 1: Data Gathering

  • Collect your public social profile URLs (Instagram, TikTok, LinkedIn, Twitter/X, Facebook, Website).
  • For best results, export or manually record up to 50 recent posts per platform, including:
    • Post URL
    • Date
    • Caption (excerpt)
    • Likes, Comments, Shares
    • Content Type (e.g., Story, Reel, Event, CTA)
  • Optional: Use a CSV template for bulk data (recommended for 20+ posts).
  • Note any platforms or accounts that are not accessible or do not exist.
Transparency Reminder: Only analyze posts you can access. Always cite URLs and state the exact number of posts reviewed.

Step 2: Social Media Audit Prompt

💡 Social Audit Prompt
Act as a certified social media auditor for [ORGANIZATION NAME]. Use only the provided post data and public URLs—do not hallucinate or infer data. DATA GATHERING: • Instagram profile: [Insert URL] • TikTok: [Insert URL or “not found”] • LinkedIn: [Insert URL or “not found”] • Twitter/X: [Insert URL or “not found”] • Facebook: [Insert URL or “not found”] • Website: [Insert URL] • Number of posts analyzed per platform: Instagram ([X]), TikTok ([X]), LinkedIn ([X]), Twitter/X ([X]), Facebook ([X]) • If using a CSV, include: Post URL, Date, Caption, Likes, Comments, Shares, Content Type ANALYSIS REQUEST: 1. Core Performance Metrics Assessment • Engagement Quality Score (comments-to-likes ratio, save/share rates if available) • Community Velocity Indicators (UGC frequency, retention rates) • Mission-Impact Amplification (conversion rates, demographic reach) 2. Content Strategy Evaluation • Content pillar effectiveness (breakdown by type) • Platform-specific optimization opportunities • Authentic voice development assessment 3. Growth Acceleration Recommendations • Collaborative content opportunities • Algorithm-resistant engagement tactics • Community-first growth strategies 4. Predictive Success Framework • Early growth signal identification • Scaling indicator benchmarks • Sustainable growth pattern recognition DELIVERABLES: • Platform-by-platform assessment with specific metrics • Top-performing posts and content themes • 90-day implementation roadmap • Source documentation table (URL, date, content type, metrics) • Gaps and opportunities Transparency: State the exact number of posts and URLs analyzed. Note any inaccessible platforms. Do not fabricate data.

Step 3: Execution & Success Tips

  • Paste the prompt above into your preferred AI tool (Claude, Perplexity, ChatGPT, etc.).
  • Attach your data or paste your post table/CSV as input.
  • Review the output for actionable insights and clear next steps.
Pro Tip: Run this audit quarterly and track changes over time for sustainable, community-driven growth.
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