| Exercise | 1. Log into ChatGPT. https://chat.openai.com/ |
| Prompt | 2. Paste this text: “How can non-profits effectively categorize their donor base to tailor engagement strategies more precisely? Ask the question a better way, and rate your question. Then answer it.” |
| Research Data | 2. In another tab, log into Perplexity https://www.perplexity.ai/ |
| 3. Paste this question: “What are the most significant trends expected to impact or shape individual/household donor giving to nonprofits in 2024 and 2025. Ask a better question, rate it, then answer it. ?“ (Copy the result, clipboard icon) |
| 4. Return to the ChatGPT prompt and paste the research from Perplexity. |
| Analysis | 5. Past this question into ChatGPT: “Considering the key donor segments and current trends, what are some key elements to prioritize when crafting a donor engagement plan in 2024? Rate your response, and explain your reasoning” |