Workshop: Media Campaign Exercise

Outcome: Learn how to learn while creating a media campaign and content calendar, research content ideas, and then create draft content.

Create a social media campaign.Please copy and paste this text into the prompt window.
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Create a social media campaign.As you envision the planning of a significant donor event for our non-profit organization, your role in creating a strategic media campaign and content calendar is crucial. This campaign will build momentum and engagement leading up to the event. Display the work in a table.
Please do the following:
Define 3-4 specific, measurable goals and objectives for your media campaign that align with your overall event strategy.
Outline a sample media campaign plan that includes a mix of content types (e.g., blog posts, social media posts, email newsletters, videos) and channels to reach your target audience effectively.
Display the results in a table
Provide a brief rationale for your choices.
—-Create a content calendar covering the six months leading up to the event. List the planned content pieces, target publication dates, and key messaging or calls to action for each month. Ensure the calendar reflects a consistent and strategic approach to building anticipation for the event.
— Display the plan in a table
—- Identify any potential challenges or considerations in executing this plan and suggest how you would address them.
—- Critique the plan
—- Achieve a 10/10 rating
Rate the effectiveness of your media campaign on a scale of 1-10, with ten being the most effective. Justify your rating and explain how you could optimize the plan to achieve a 10/10. Please be as detailed and specific as possible in your response. Let me know if you need any clarification or have additional questions!”

Research content for the campaign
Please copy and paste this text into the prompt window.
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Research content for the campaign.“Please provide a comprehensive overview of the current situation regarding unhoused communities and its effects on education in California, with a focus on Los Angeles County.
Include the following details:
Recent statistics on the number of unhoused individuals and families in California and Los Angeles County, broken down by relevant demographics (age, race/ethnicity, etc.) if available. Cite reputable sources such as government reports or academic studies.
Challenges and barriers that unhoused students face in accessing quality education, such as: a. Transportation issues b. Lack of stable living conditions c. Limited resources Provide specific examples and data to illustrate these challenges.
Initiatives and programs implemented by the state, counties, and school districts to support the educational needs of unhoused students, such as: a. Tutoring b. Counseling c. Providing basic necessities Discuss the effectiveness of these programs and any available data on their impact.
Impact of being unhoused on academic performance, attendance, and dropout rates among affected students. Provide statistical evidence and comparisons to the general student population.
Perspectives from experts, educators, and advocacy groups working to address this issue and their proposed solutions. Include direct quotes and references to their work.
— Please include providing more specific examples of successful support programs and their impacts, as well as additional direct quotes from experts and educators to further enrich the perspectives section.
The latest top 3 related news issues
Achieve a rating of 10/10
Critique your response
— Please provide a well-structured response with clear headings, subheadings, and bullet points where appropriate in a table. Ensure that all data and information are properly cited using reputable sources such as government reports, academic studies, and respected non-profit organizations. Include a reference list at the end of your response. Please use the term unhoused vs homeless.
After completing your response, please rate its comprehensiveness, clarity, and usefulness on a scale of 1 to 5, with 5 being the highest. Provide a brief justification for your rating and suggest areas for improvement.
Create a draft content for the media campaignPlease copy and paste this text into the prompt window.
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Create a draft post Challenge: Raise Awareness! Imagine you’re working for a non-profit organization dedicated to supporting unhoused youth in Los Angeles. Using the data that was just created in the prior prompt create five compelling social media blog content drafts (posts and captions) with relevant hashtags and calls to action to raise awareness about the challenges faced by unhoused students in Los Angeles County for use in the campaign that you drafted. Please use the term unhoused vs homeless.
Each post should:
— Focus on a specific aspect of the issue (e.g., challenges faced by unhoused students, support initiatives, academic impact, or expert perspectives).
— Include relevant statistics or facts from the given information, citing the source
— Include a link to the source
— Incorporate appropriate hashtags to increase visibility and engagement.
End with a clear call to action that encourages readers to support or learn more about the cause. Describe an appropriate image to include with a link to Google image search that returns images matching the suggested image or graphic with Creative Commons Licenses
— Be between 150-250 words in length.
— After creating the blog post drafts, please rate each one on a scale of 1-5 (with 5 being the highest) based on its effectiveness in raising awareness, engaging the audience, and promoting the media campaign’s goals. Provide a brief explanation for each rating.
Be in a table
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